Strategy

The Mikron Group develops, produces and markets highly precise, productive and adaptable automation solutions, machining systems and cutting tools. Rooted in the Swiss culture of innovation, Mikron is a global partner to companies in the automotive, pharmaceutical, medtech, consumer goods, writing instruments and watchmaking industries.

The Mikron Group enables its customers to increase quality and industrial productivity. The Group has over 100 years of experience, state-of-the-art technologies, and a global service. The two business segments Mikron Automation and Mikron Machining Solutions are based in Switzerland (Boudry and Agno). Additional production sites are located in the USA, in Germany, Singapore, China and Lithuania. Mikron Holding AG shares are traded on SIX Swiss Exchange (MIKN). The Mikron Group employs a total workforce of around 1,350.

Mikron Machining Solutions
Mikron Machining Solutions’ strategic objectives are to strengthen its leadership position in the rotary transfer machining niche, expand the service business by introducing additional services and addressing the whole installed machine base, and grow the cutting tool business. The business segment consists of the two divisions Mikron Machining and Mikron Tool. As an innovative technology leader, the Machining Solutions business segment plans to introduce to the market at least one newly developed high-end cutting tool every year and to offer its customers the best performing solution for high-volume production. Delivering machines and cutting tools to different customer segments globally is an important driver for further development. In its niche, Mikron Machining competes mainly against other transfer machines, transfer center and multi-spindle machining center manufacturers. Over time, exposure to the European market will be reduced as newly developed products are rolled out. The business segment wants its customers to recognize its divisions Mikron Machining and Mikron Tool as international providers with the capability to adapt their innovative products quickly to specific needs and to execute projects efficiently with globally aligned key processes.

Mikron Automation
Mikron Automation’s strategy aims to provide customers with scalable and customized assembly systems – from the first idea to the highest-performance solutions. Mikron’s expertise and proven track record guarantee the best productivity for assembling customers’ products throughout the lifecycle. As the partner of choice for global blue-chip customers from the pharmaceutical and medtech industries, it aims to maintain its leadership position in Europe and the US and to strengthen the footprint in Asia. Other customer segments such as consumer goods and electronics are expected to contribute to its growth. Competing against a significant number of smaller and a few larger competitors, Mikron Automation is in pole position for highly productive assembly solutions thanks to its platform-based assembly concepts supported by fully customized automation, and its technical expertise in engineering innovative solutions and compelling value propositions. Aligned processes, world-class project execution and in-depth experience of validation and obtaining all the required approvals (especially FDA) enable the Automation business segment to carry out projects across several sites and thus also deliver projects worth up to CHF 30 million.

Management principles

Six values guide Mikron’s management and staff: skilled and motivated employees, market and customer focus, focus on targets and results, responsibility and role model function, and quality and confidentiality. These values guide their daily behavior and serve as a common basis on which management and staff do business and develop the company.

Brand management

The Mikron Group actively manages its umbrella brand and sub-brands. Both the Automation and Machining business segments usually attend trade fairs all over the world, where they present their range of systems, products and solutions. This was not possible in the 2020 financial year, which was dominated by the COVID-19 crisis. Mikron maintained customer contact in 2020 in both business segments primarily via digital channels and held various webinars, among other things. The Group also uses various brochures, a state-of-the-art website including videos, a YouTube channel and an iPhone/iPad application as brand management tools.